Increasingly Instagram has ceased to be just a photo and video sharing application to become a business tool. So stay tuned for how to make money on Instagram!
October 6, 2010. It was a Wednesday like any other when they released a new iPhone application.
The app allowed you to take photos, add some filters and share the pictures with friends.
A month later, in November, its creators raised $ 20 million in investments. On December, 1 million people were already using the new feel of the App Store.
In April 2012, Mark Zuckerberg announced that Facebook had bought Instagram for 1 billion dollars.
The meteoric rise of Instagram leaves no doubt of its ability to generate interest, engagement and … profit. And a lot of people are taking advantage of this platform.
Want to know how to be part of the group of digital influencers and how to make money on Instagram?
This guide is for you. In it, you will see:
- Why invest in Instagram as a business channel?
- How many followers are needed to make money on Instagram?
- How to make money and make money on Instagram?
- How to find the right brands and close profitable partnerships?
- As if to accredit the profile of digital influencer?
Why invest in Instagram as a business channel
It was not only the early Instagram results that impressed. The current network numbers show that it is among the top digital channels today.
See why it’s worth (and a lot) worth investing in Instagram as a tool and business channel:
- More than 1 billion active users every month.
- Of that number, 500 million people use the app every day around the globe.
- No less than 400 million accounts use the Stories every day.
- 80% of the accounts follow at least 1 company.
- Do you know what this data proves about the network?
- First, it is among the top social networks in the world, the front of Twitter and LinkedIn, for example.
Second, Instagram is not only large in size but has an absurd engagement among users.
In other words, people love to interact and consume content on that platform. Since that’s how it is, it’s clear that you can make money with Instagram, but does it take a crowd of followers to monetize your profile?
How many followers are needed to make money on Instagram
It is common to put expectations high when talking about succeeding and making money on the internet. The digital market is full of impressive success stories with high numbers.
So what’s the first thing that comes to mind when thinking about making money with Instagram?
“I need a lot of followers.”
But this is not always the case, the number of followers you need will depend even on your market segment.
If you work in an area with few influencers, you can excel even without such a large audience; on the other hand, if your branch is filled with authorities, your chances of partnering with a few thousand followers are much smaller.
In the end, you can not dig a number, even because the digital world changes at all times. The key is to focus on quality – and let’s talk more about it.
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How to make money on Instagram
The size of your audience is an important factor, but it is not the only one to determine your ability to generate income through Instagram.
What are the options for this?
Let’s talk about 4 main ways, but attention: one does not exclude the other. So feel free to put into practice all you want.
If you decide to do this, just be sure to stay focused. It is better to execute a single strategy well than to shoot everywhere without having any results.
Check out how you can make money with Instagram:
You have seen many of these posts in your own feed. Publishing posts sponsored by brands that want to promote products, services and even social initiatives is very common.
This is one of the main ways to monetize a profile, obviously to qualify to work with these brands, you need to be considered a digital influencer.
There are many platforms that connect brands to influencers, in some of them it is possible to participate with only a few thousand followers.
But remember: an influencer is not only measured by a number of followers. So nothing to buy followers to register on one of these platforms.
Disclosure of affiliate products
Another option for those who already have a reasonable and well-engaged audience is working to make Instagram an affiliate marketing channel.
How does it work?
Just become a partner of companies that sell products that target your audience and relate to the content you publish. So you can continue with your content as usual.
From time to time, you can recommend one of these products with your affiliate link, every sale made from the link, you receive a commission.
Realize that, again, the most important factor is not your number of followers, but that they are engaged.
It’s better to have 2,000 people willing to listen to what you say (and potentially buy what you recommend) than 20,000 strangers who do not care about your posts.
Products and services
While the title of digital influencer is pursued by many people, using Instagram to advertise products and services is still the most common way to make money from the network.
In this option, you will not necessarily earn money directly from the network, but if you use it the right way to cultivate a strong and active audience, you will see a large increase in sales.
The key to impacting your ideal customer is to deliver quality content, which creates credibility, increases your exposure and contributes to your sales.
If you decide to use this method, it’s worth investing in ads that increase the reach of your message and can accelerate the results of your strategy.
Selling photos to image banks
It may take some time for you to become an influencer, establish credibility to recommend products you are affiliated with or make your business take off on Instagram.
In the meantime, there is a simple and easy way to raise that money through the platform. Do you know what it is?
Selling photos to image banks. That’s because other brands need quality photos every day to compose their own digital communication strategies.
If you understand the subject and Caprica in the quality of the productions, why not register on some platforms?
Finding the right brands and closing profitable partnerships
Working with partner brands is undoubtedly a very lucrative way to monetize Instagram, but you have to find the right companies to form successful partnerships.
Here are some practical tips to help you with this mission:
Do Your Homework: Create Your Media Kit
A media kit, which explains more about your audience, the reach of your content and your editorial proposal, so this is a worthwhile homework assignment.
Many influential platforms require this material, and brands will see that you are really professional and can prove the results.
Study the brands that fit your editorial proposal
There is no point in thinking that every company in your industry would have a good partnership.
Make a list of the brands that seem most interesting and spend some time studying their performance on Instagram.
Separate those that have a tone more similar to yours and that could fit well in editorial terms.
Create a value proposition and address the brand directly
Why expect brands to come to you?
This may take longer than you think – even more so if your niche is competing, so the best way out is to create an interesting value proposition and address the brand directly.
This can be done either formally (with the proposal of a project through institutional paths) or informal, through a nice post on your corporate blog in which you mark the company in the publication, for example.
Look for agencies and platforms of influencers
Yet another proactive attitude that will help you to find it more easily is to register on influencer platforms or seek partnerships with agencies specializing in marketing influencers.
Some of the major options in the market in this regard are listed below.
Registration is fast and easy, and the conditions of the agreement are quite flexible:
How to be accredited to the digital influencer profile
There are some basic cares that every aspiring influencer needs to have before they can qualify and make money from it.
After all, despite the many miracle promises, it is not so simple and quick to become a reference for thousands of people.
Here’s what you always need to do to get well:
Fill in your profile
It’s basic, but a lot of people take that step aside. So do not be careless and fill out your profile completely.
This will help cultivate followers in less time and make it easier for potential partners to see seriousness in their work.
Choose quality rather than quantity
You know the old maxim “less is more”? Here it proves right once more.
Quality is far more important than quantity for establishing authority on Instagram. So if you can not keep a daily routine of really good publications, post less often, sometimes in the week.
Just make sure every photo or video is up to the best of brands.
Be editing champion
Much of the quality mentioned above lies in its ability to edit the material produced well.
Celebrities like Kim Kardashian are Instagram stars, but make no mistake: There has been a lot of editing behind every published photo.
It may sound silly, but just think about the role that editing has in the process of stories, like books and movies. Without good work in this direction, the whole narrative can be wasted.
Quickly master and use network news
Instagram does not stop evolving, and this includes adding new features like IGTV .
Take advantage of the opportunity these new features offer, learn how to use them, and quickly incorporate them into your strategy.
This can make all the difference in monetizing your profile, as well as making you more comfortable to explore the app fully and interact better with your audience .
Consistency is key, no one becomes influential if they appear on Instagram from time to time without advertising.
In order for your planning to work, it is important that you consider your presence on Instagram as a venture.
If it’s just a hobby, any pretense of monetization should be overlooked. Even because knowing how to make money on Instagram is one thing, another quite different is to put all this knowledge into practice and see the fruits for the work done.
So the best tip we can give is: Do not just stand in theory; start your strategy now!